ATEEZ gave a special stage of their song “Utopia” on SBS‘s The Show to celebrate its 300th episode. But while ATINYs can always expect superior performances from the members (which they delivered!), they were not prepared for the sudden drop of the group’s comeback teaser…right into their phones.
Earlier this year, fans saw posters put up all over the world with a QR code that seemingly led to a comeback teaser. Since ATTEZ’s official social media did not make a formal comeback announcement, ATINYs couldn’t be entirely sure about the nature of the comeback. But on June 28, ATEEZ mysteriously airdropped the QR code into ATINYs’ phones while at The Show, and they soon realized it led to ATEEZ’s first teaser for their July comeback, PROPAGANDA.
atinys got airdropped this qr code while waiting in line for the show prerecording which led to this video & apparently the morse code translates to "wake up, wake up world"#ATEEZ #에이티즈 #ATEEZ_PROPAGANDA https://t.co/7ogcXSio6e pic.twitter.com/KQlYgEaaPV
— elle (@1024withme) June 28, 2022
The QR code was briefly posted on ATEEZ’s social media, but it was soon taken down, increasing the air of mystery surrounding PROPAGANDA.
and… deleted 🙊 pic.twitter.com/01JgIjeAM9
— lyn (@macloudroni) June 28, 2022
The secretive way in which ATEEZ is communicating news about their next comeback has ATINYs highly excited…and full of theories! Here are 10+ relatable ATINY reactions to ATEEZ’s PROPAGANDA teaser!
1. ATINYs after watching the teaser
— 𝙻𝚞𝚌𝚢🌊(𝙻𝚞𝚙𝚒𝚝𝚊✨💕) (@lunaazul1925) June 28, 2022
2. No one is doing it like them
Yooo no one is doing it like ateez. Their lore is one thing but they're involving us irl with realistic posters in korea, europe, and america and airdropping a qr code to those in line for the prerecording??? https://t.co/BtLdPh0srG pic.twitter.com/tGiKma3Kl9
— lily🌟 (@xtigerleelee) June 28, 2022
in my 10+ years in kpop, no group has had me needing to step out of the office to calm myself down from an audio recording that came from a qr code I STILL HAVE GOOSEBUMPS 🤯
— meesha | FOR ATEEZ | updates incoming (@atzxmxxshx) June 28, 2022
ATEEZ STAY ALWAYS PUSHING THE CREATIVE LIMITS. I’VE NEVER SEEN THIS LEVEL OF PREPARATION AND PROMOTIONS. I SAID IT BEFORE AND I’LL SAY IT AGAIN. I NEVER WAS ONCE DISSAPOINTED SINCE BECOMING ATINY.
— Caitlin Benson ☁️ (@caitybreacts) June 28, 2022
3. This is a statement
ateez aren’t just having a comeback this time. they’re making a statement. they’re doing something different, bc why else would they handle their comeback like this…. it’s so mysterious and creative
— anna (@answrhwa) June 28, 2022
4. The members must be enjoying the chaos
ateez when they airdrop the qr code pic.twitter.com/gDW31loNJ7
— hwa화 (@hwahwateez) June 28, 2022
atinytwt is literally on fire rn, everyone's coming up with theories and then there's hongjoong: pic.twitter.com/0Pc8Fy27Mw
— Kal ⧖ 앙 (@Ateezhub) June 28, 2022
why do i feel like kq is posting the qr codes then deleting it a minute after intentionally… ateez must be having so much fun seeing our reactions right now 😭
— mari ☺︎ (@sankaissed) June 28, 2022
5. ATEEZ have their own summer vibe
— grogu (@cixsangi) June 28, 2022
6. Being an ATINY is a full-time job
When you're an atiny, you just napped for 3 mins and suddenly you missed like 837282 important events
— ana 🏴☠️ (@celestialjwy) June 28, 2022
7. Did the other idols at The Show also get airdropped the QR code?
just imagining other idols preparing for their stage and randomly being airdropped an invitation to ateez's secret rebellion,,
— Skyva (@alwaysteez) June 28, 2022
Ateez airdropping the audio to idols on the show and inviting them to join the revolution like "Quit your job, join my emo band"
— FAY 🍋 (BY.HONGJOONG #6) (@theehongverse) June 28, 2022
Nah cause all the idols getting this air dropped to them like wth is happening while ateez giggling and dancing to utopia in their room like a normal day THIS IS SICK ATEEZ
— HABS || MOVEMENT (@yeosayshi) June 28, 2022
8. The clues just keep coming
— ekta ♛ (@roseandmint) June 28, 2022
— ⧖ ꜱᴀʙʀɪɴᴀ ᴍɪꜱꜱᴇꜱ ʏᴜɴɢɪ ꗯ⑅ (@xosabrina47) June 28, 2022
— 🏴☠️루루🦋 (@HALAluluuu) June 28, 2022
IS THIS WHY JONGHO KEPT POSTING PICS OF ZOOMED IN EYES MONTHS AGO???
— ☁️ (@GodTierMingi) June 28, 2022
9. ATEEZ are converting us all into something else
other fandoms: teaser just dropped!!!
atiny: QR code was dropped and subsequently deleted. I'm decoding morse code as we speak.
— 🍯haribear🍯 (@har2bear) June 28, 2022
the way ATEEZ got us all on the TL like pic.twitter.com/UTt1kvSejM
— Mia⁸🏴☠️ REBELTINY! ❌👁🗨 (@staniconsonly) June 28, 2022
i just wanted to be a normal kpop fan and here i am trying to decode morse code in an audio airdropped to kktinys waiting to see ateez perform on a weekly show after scanning a prior qr code to see a comeback announcement months ago like i can't be normal about this at all thanks
— ebi 🖤 PROPAGANDA (@hwxlights) June 28, 2022
signed up to be in a kpop fandom but now i’m part of an anarchist movement
— indie (@rockwithjoong) June 28, 2022
bringing this back pic.twitter.com/t7Q7NsOwww
— propaganda 🏴☠️ 𓆩⋆𓆪 (@moonboywoo) June 28, 2022
10. The only acceptable marketing ever
— LizRB – ∞☀︎︎ (@Liz_RB_) June 28, 2022
— ⧖⧗ kat ⁷ • (wake up) (@bt25_) June 28, 2022
complain about kq not announcing the cb all you want but this marketing strategy of being so devoted to the lore of halateez being anarchists against the gov and spreading news and propaganda through qr codes and airdropped audio is so beyond original yes that's my ateez tyvm
— ebi 🖤 PROPAGANDA (@hwxlights) June 28, 2022
this comeback will mark as one of the smartest and most clever when it comes to marketing and promotions in kpop industry. are we really never gonna hear from ateez official accounts about this come back? 😭 stay tuned to find out i guess
— ًً (@onlymingki) June 28, 2022
11. Is this officially the return of Halateez?
what if halateez is back? pic.twitter.com/AzDrh5roTt
— ؘ (@98CONTENT) June 28, 2022
ATEEZ ISN'T POSTING CUZ IT'S HALATEEZ COMEBACK HHHH
— Ⓐ (@park_seong_hwa) June 28, 2022
so if the halateez posts are getting deleted because the central goverment forbids any type of radicalism, does that mean that these ateez official accounts are handled by the central government? 🙃
— ⛈ (@sansikcheo) June 28, 2022
12. No more need be said
ateez are the coolest group ever i said what i said
— callista✨| THE WORLD EP 1 | 🏳️🌈 🏴☠️ (@zhjl7) June 28, 2022