BTS‘s Jungkook has helped yet another small, home-grown business increase its recognition and sales. Previously, his support for TEAZEN, a health drink brand, caused it sales to skyrocket and even be sold out temporarily. Thanks to him, the brand was also able to expand internationally. This time, he featured a local designer brand’s outfit on a live stream.
Fans quickly searched up his outfit after the live show.
They sourced the outfit to be from F8ke Chemical Club, a Seoul and New York-based brand by Park Jeong Eun.
The brand initially had a mere 759 followers, but quickly shot to over 5000 soon enough.
Thanks to the fervent support from ARMYs, their Khaki Knit set was sold out. The brand thanked fans for support and is currently checking on stocks and reproduction.
The shirt and pants cost $230 USD and $240 USD respectively, with the whole set totaling about $470 USD! Despite the high price point, the items sold out quickly after Jungkook’s live stream. Of course, the price is high for a reason! The clothing sold by the brand are high quality. Jungkook also received praise for his choice of brand as F8ke Chemical Club is genderless.
Well done for helping yet another small business! He’s not called the sold-out king for nothing.