Big Hit Entertainment has announced their Korean language learning content Learn Korean with BTS will be released tomorrow, March 24.
Learn Korean with BTS will be released through Big Hit Entertainment’s Weverse platform, and it was designed as a short-form content which will be easy and fun for global fans to follow along and learn Korean vocabulary and phrases. The target audience is ARMY who have had trouble understanding BTS’ music and content due to the language barrier.
The way Big Hit Entertainment is helping fans learn Korean is through BTS’ own shows: Run BTS! and BANGTAN BOMB. Using these shows, ARMY can learn Korean naturally by listening to expressions the BTS members personally use. Each video will be comprised of simple Korean vocabulary and grammar, and there will be 30 videos released. The first 3 videos will be released on March 24, 2pm KST. Following videos will be released every Monday night at 9pm KST. Anyone who is signed up for Weverse can view it for free.
Learn Korean with BTS is the first Korean language content released by Big Hit Entertainment. Big Hit Entertainment plans to introduce more content in the future that will help global fans easily learn Korean, and enjoy doing so. They also plan on expanding it to the various artist of their multi-label in the future.
With the recent popularity of K-Pop and other Korean cultural content, the demand for Korean language learning has greatly increased. We are planning Korean educational content to improve fans’ accessibility to Korean content.
We hope that through learning Korean, global fans will be able to deeply identify with the music of our artists, and enjoy the various contents we have.
— Big Hit Entertainment