MONSTA X‘s Shownu has been selected as the first Korean muse for Moschino perfume.
On October 23, Starship Entertainment announced the news stating, “MONSTA X’s Shownu has been selected as the new muse for the Italian luxury brand Moschino perfume.”
Previously, Shownu dazzled through a pictorial collaboration between Moschino and 1st Look magazine. With his irresistible charisma and charm, the Toy 2 perfume he modeled in the shoot quickly earned the nickname “Shownu’s perfume.”
What’s more, two days after the pictorial dropped, the perfume sold out at several major retail stores as well as online and ranked first on the perfume brand rankings.
After announcing Shownu’s new role as their muse, Moschino’s side shared, “Rather than being the leader of an idol group that dominates the world, we believe his unique, humorous, lively, and passionate image fits well with the brand. Through various marketing activities with Shownu, we will renew our brand image and create a positive synergy effect.”
Shownu was definitely the perfect choice! We definitely can’t wait to see more of Moschino’s new perfume muse!