TWICE‘s Sana and Dahyun have a lot in store for fans this year! On March 29, it was announced that the girls were chosen as the exclusive models of skincare brand A’pieu.
The brand was recently spotted teasing about the new models, asking fans to “guess who.”
According to A’pieu, Sana and Dahyun will start modeling this month, beginning with the popular product “Madecassoside Ampoule 2X.”
The executive director of Able C&C, the parent company A’pieu, revealed that Sana and Dahyun were chosen because of their “fresh and pure charm.”
We decided that Sana and Dahyun’s fresh and pure charm can create synergy with A’pieu, so we selected them as models.
— Lee Jun Seong
Sana and Dahyun’s contract encompasses both the Korean and Japanese market. The brand plans to carry out active online and offline marketing activities in both countries.
Able C&C’s Japanese subsidiary shared how Sana and Dahyun are anticipated to help A’pieu grow in the Japanese market.
TWICE is very popular in Japan. They are overwhelmingly supported by young people in their teens and 20s. This model selection will be a strong drive for A’pieu to grow in the Japanese market.
— Spokesperson for Able C&C Japan
Congratulations, Sana and Dahyun!